Price Minister Discount Vouchers
Active Price Minister Discount Code and Priceminister.co.uk Voucher Codes
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£5 off at Price Minister
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Price Minister (Priceminister.co.uk)
This site redirects to a page called play.com/priceminister.html, which explains the priceminister UK site is shutting down at the end of 2011. Why is the play.com site appearing in response to a DNS call for priceminister? That is an excellent question, and the answer is simple: a Japanese online retailer called Rakuten bought priceminister in 2010, and play.com in 2011. So priceminister customers (meaning both web buyers and web sellers, because priceminister is the French answer to America's Amazon), please settle up any priceminister accounts and trades, because you are moving to the play.com site after 31 December, 2011. Is that unsettling, and does it seem odd that Rakuten, no matter how influential it might be in Japan, would pay two hundred million euros for a company and then ditch that priceminister corporate identity, with its loyal base of shopping followers, without so much as a by-your-leave? It does, but that is Rakuten's kamikaze style, and in that manner Rakuten is plowing through new acquisitions worldwide at a fast canter. Rakuten is one of the top ten internet businesses in the entire world at this point, and in 2010 they bought not only priceminister but also an American retailer called buy.com, and launched partnerships in China and Indonesia. Then in 2011, Rakuten assimilated web sellers in Brazil and Germany before buying British-owned play.com. This rapid growth strategy always brings risks, but in the middle of what amounts to an ongoing global recession, it's very dicey indeed. Companies like Rakuten take a path that requires one of two outcomes: either global domination of one line of web business, or a colossal and spectacular collapse. It will be interesting to see whether Rakuten can turn this trick successfully, but in either case, all the companies devoured by Rakuten, like our old friend priceminister, will have lost their original identities.
So, priceminister customers, visit that friend while you may... although looking at the play.com/priceminister.html page, it seems priceminister has already been rolled up into play.com with exceptional thoroughness. One priceminister link exists, "Go to my PriceMinister UK account," but otherwise it looks as though there's no way to conduct any new priceminister business.
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